Grow Wealth.
Do Good.
Stay Safe.
The trust layer for women navigating life transitions. We don't fix broken systems — we build new ones designed for how you actually live.
Heart + Rigour.
Brand + Backbone.
Vision + Operations.
We're not tourists in this space — we're building the platform we needed.
The Systems Weren't Built for Us
Financial Vulnerability
Women over 40 are the fastest-growing scam victim group. Every life admin system assumes you have safety, clarity, and time — most of us don't.
Digital Safety Gaps
Finance, insurance, and productivity tools assume linear careers, no caregiving responsibilities, and zero emotional complexity. Most of us don't live that way.
Divorce, job loss, ADHD diagnosis, caregiving, grief — millions navigate these alone without tools designed for the complexity of real life.
Life Transition Chaos
The Cost of the Gap
$3.1B
Australians targeted by scams
1 in 4
Lost to scams in Australia alone
1B+
Women navigating transitions without support
80%
Year-on-year increase in scam losses
Susie… Sorts It Out
A powerful platform built around "Life Modes" — because your finances should adapt to your life, not the other way around. It's not a dashboard. It's a calm system for when life gets loud.
Divorce
Asset protection, legal guidance, and financial clarity during separation
ADHD Diagnosis
Financial systems that work with your brain, not against it
Job Loss
Emergency planning, superannuation guidance, and next-step clarity
Starting Again
Fresh financial foundations, whether by choice or circumstance
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Tell Susie… what you're navigating — divorce, job change, diagnosis, or starting fresh
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Get account protection, document vault access, super alerts, and scenario planning tools
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Get gentle nudges: "You're safe." "Here's your next step." "You've got this."
How Susie… Works
Built on Trust, Not Urgency
Vetted legal, insurance, and coaching connections — never predatory referrals.
Privacy First
Ethical Partners
Your data stays yours. We monetise trust, not your information.
Impact Treasury
2% of subscriptions fund microgrants for women in crisis.
We Are The Customer
Susie Jones, Safety Expert
Susie Jones, Safety Expert
Cybersecurity & risk expert. CEO of Cynch Security. Trusted by government and industry to keep people safe.
Tracey Hamilton, Chaos Translator
Tracey Hamilton, Chaos Translator
Global brand strategist (Meta, Spotify, ANZ, Fidelity). Neurodivergent. Mum. Knows what it's like to navigate complexity.
We're Building Forward
Susie isn't about inclusion in broken systems. It's about reinvention. Join us in creating financial infrastructure built on clarity, safety, and agency.